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What is an SSL certificate? Did you know since July 2018, Google Chrome and other browsers marked all websites without a secure connection as “Not Secure,”. Consequently, this could cost your website visitors and customers. An SSL certificate creates an encrypted connection between your website and your visitors’ web browser. […]

How many businesses start and fail to the point of closure? How much time and money do entrepreneurs spend on such ventures instead of channeling them to more worthy courses? Does the government take note of the number of businesses churning out of the business environment? What role does business […]

FACTORS Here are some factors that should be considered before starting your online business: 1. An appropriate domain name. Your online business needs an appropriate domain name. Clients identify your website online, via its domain name. So, choose one that is short, easy to spell, and represents the business accurately. […]

Advertise with Google Adwords and Reap the Benefits. Here are some of the benefits: Increase brand awareness Google AdWords, in addition to boosting traffic, clicks, and conversions, is also an efficient way to tell people about your brand. Get intended audience at right time Just imagine you are into shoes business […]

Joining various WhatsApp groups aimed at facilitating the buying and selling of goods and services has allowed me to observe different approaches taken by people. Some adopt harsh tones and dismissive attitudes towards potential customers, which made me question the effectiveness of such strategies. Reflecting on my own long-standing customers, […]

One lesson a must learn that has taken almost a decade is this one, especially from a business perspective. It is understandable when one puts a religious perspective and gives tithe or supports a needy person but in business it takes a whole new dimension that is difficult to learn […]

When I first started my business 10 years ago, my focus was solely on pushing sales and achieving high numbers. Armed with technical knowledge, I relentlessly pursued sales, knocking on doors and closing deals. However, after six months, I had an important realization. I was feeling exhausted and lacking enjoyment […]

Expanding Reach and Accessibility through online platform By establishing an online platform, I transcended the limitations of physical location and gained access to a global audience. The internet broke down geographical barriers, enabling exponential growth of my customer base. Enhanced Customer Convenience on online platform The shift to an online […]