Joining various WhatsApp groups aimed at facilitating the buying and selling of goods and services has allowed me to observe different approaches taken by people. Some adopt harsh tones and dismissive attitudes towards potential customers, which made me question the effectiveness of such strategies. Reflecting on my own long-standing customers, I realized that the key to their loyalty lies in connecting with them on a personal level before considering them as customers.
Simon: Embracing Openness
Magdalen (Late): Understanding Needs and Limitations
John: Offering Flexibility and Trust
The Lawyer: Going Beyond Expectations
By prioritizing personal connections and treating individuals as people first, businesses can foster long-lasting customer relationships. Openness, understanding, flexibility, and going beyond expectations are essential in building trust and loyalty. As customers feel seen, supported, and valued, they become more likely to choose a company repeatedly, even in the face of competition.