Google AdWords is an online advertising service developed by Google to help marketers reach their customers instantly.
When someone searches on Google for a particular term, say ‘travel packages’, Google would throw a list of searches for you. But if you look closely, you will notice that the top and the bottom results are generally ads.
Type of ads in Google AdWords
Search ads
Like my travel example earlier, when a user searches for something on Google, the list of ads that appear above the organic listing are called search ads.The ones marked “Ad” are ads. And, the results below that are organic.
Display ads
Have you ever noticed them? While you are reading a post or viewing a video on some random website, you see ads in a lot of different places on the page, and in different dimensions. These are display ads.
Here the searcher is not explicitly looking for what is ad offers. But, based on a number of factors like keywords, audience interest, managed placements etc, Google decides to show them to you. These display ads only appear on advertising-supported websites.
Shopping ads
If you are a retailer, this campaign type would make more sense for you. This ad type boosts traffic to your website and helps in generating quality leads as well as increasing your conversions.
Requirements for running shopping ads:
- Setup an account with Google Merchant Center (It is a platform that helps retailers to upload all their product listings in a specific format).
- Setup an account with Google AdWords & link them together.
- Submit updated product data every 30 days to Google Merchant Center.
Since both the tools are linked together, shopping ads take all the product details from Google Merchant Center, matches the search query and displays relevant ads to the user.
Video ads
This ad type lets advertisers run video ads on YouTube and other Google Display Networks.
Google Advertising is the way to go. Contact us to get started!