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Google AdWords is an online advertising service developed by Google to help marketers reach their customers instantly.

When someone searches on Google for a particular term, say ‘travel packages’, Google would throw a list of searches for you. But if you look closely, you will notice that the top and the bottom results are generally ads.

Type of ads in Google AdWords

Search ads

Like my travel example earlier, when a user searches for something on Google, the list of ads that appear above the organic listing are called search ads.The ones marked “Ad” are ads.  And, the results below that are organic.

Display ads

Have you ever noticed them? While you are reading a post or viewing a video on some random website, you see ads in a lot of different places on the page, and in different dimensions. These are display ads.

Here the searcher is not explicitly looking for what is ad offers. But, based on a number of factors like keywords, audience interest, managed placements etc, Google decides to show them to you. These display ads only appear on advertising-supported websites.

Shopping ads

If you are a retailer, this campaign type would make more sense for you. This ad type boosts traffic to your website and helps in generating quality leads as well as increasing your conversions.

Requirements for running shopping ads:
  1. Setup an account with Google Merchant Center (It is a platform that helps retailers to upload all their product listings in a specific format).
  2. Setup an account with Google AdWords & link them together.
  3. Submit updated product data every 30 days to Google Merchant Center.

Since both the tools are linked together, shopping ads take all the product details from Google Merchant Center, matches the search query and displays relevant ads to the user.

Video ads

This ad type lets advertisers run video ads on YouTube and other Google Display Networks.

Potential of Google Advertising in Kenya and how it can propel businesses to new heights.

The Reach of Google

Google is the undisputed king of search engines, commanding over 90% of the search market share in Kenya. With millions of Kenyan users conducting searches daily, Google Advertising provides an unparalleled opportunity for businesses to be prominently displayed when potential customers search for products or services.

Google Ads: An Array of Formats

Google Ads offers a wide range of ad formats to suit different business objectives. From search ads that appear at the top of search results to display ads on partner websites and YouTube ads reaching a massive audience, businesses can choose the most relevant ad format to connect with their target customers.

Precision Targeting

Google Advertising allows businesses to precisely target their ads to specific demographics, interests, locations, and keywords. This level of targeting ensures that ads are displayed to users who are most likely to be interested in the products or services offered, maximizing the return on investment (ROI) for advertising budgets.

Cost-Effective Advertising

Google Ads operates on a pay-per-click (PPC) model, meaning advertisers only pay when someone clicks on their ad. This cost-effective approach allows businesses to set their budgets, control spending, and measure the effectiveness of their campaigns accurately.

Measurable Results and Insights

Google Ads provides detailed analytics and performance metrics, enabling businesses to measure the success of their campaigns in real-time. From click-through rates to conversion tracking, businesses can gain valuable insights into customer behavior and make data-driven decisions to optimize their ad campaigns.

Google Advertising is the way to go. Contact us to get started!