Slow Growth and Exhausting Sales Methods That necessitated a Shift to Online Space
For four years, my business experienced sluggish growth as I followed the conventional approach of knocking on doors, pitching to key decision-makers, and engaging in extensive follow-ups. The process involved sending quotes, collecting payments, requesting signed documents, and setting up services, often leaving me exhausted. Occasionally, I even ventured into the challenging realm of tenders. However, one day, tired of the repetitive cycle, I made the decision to transition my operations to online space.
Embracing Online Transformation
To facilitate this transformation, I embarked on a series of steps to establish a strong online presence. Firstly, I purchased a domain name for the online shop and secured hosting space. Next, with the assistance of a technical expert, I began building a website and online shop, which turned out to be the most time-consuming aspect. It took around four months of dedicated effort to ensure everything was functioning properly and thoroughly tested. Eventually, customers could visit the website, select their desired service, make online payments, and have the software automatically provision their requested service.
Steps towards Online Expansion
Once the online shop was ready, I shifted my focus to marketing it effectively on various social media platforms. I also optimized the website’s pages to improve its visibility on search engines like Google. Additionally, I invested in online advertising to expand our reach and attract potential customers.
Marketing and Increasing Sign-ups
Gradually, we began witnessing a steady increase in sign-ups. What started as sporadic customer acquisitions eventually transformed into weekly sign-ups, and after several months, we experienced a noticeable improvement in the frequency of new customers joining our platform.
Successful Results and Customer Growth
Now, one year since the establishment of our online shop, we have served over 1,000 customers, achieving significant growth that would not have been possible without our online presence.
A Very Satisfied Customer
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