Finding a Solution to growing your Business
As a small business owner selling computer parts, I faced the challenge of growing my business. Despite having a shop at Jamia Shopping Complex, the visibility was low due to the presence of numerous competitors selling similar products. Previous attempts to secure tenders had been unsuccessful, leaving me frustrated and uncertain about the way forward.
Discovering the Power of Online Advertising
One day, a customer who regularly visited my shop shared his success story of advertising his services online. Intrigued by the potential benefits, I considered exploring online marketing but lacked the necessary skills and knowledge to begin. However, fate intervened when I attended a seminar hosted by Kenya Pipeline. It was there that I met a woman who specialized in helping businesses market their services online and growing there business.
Meeting the Marketing Expert
After a brief conversation with the marketing expert, we agreed to meet the following day. She generously offered to assist me in setting up a three-month marketing campaign to gauge the response. Although the initial days of the campaign were quiet, she encouraged me to remain patient and persistent.
The Turning Point
After three weeks, we received our first inquiry through our website. This initial success was followed by intermittent calls and emails. Over the course of two months, the frequency of inquiries gradually increased, and our business started to experience growth once again.
Conclusion
By embracing online advertising and the guidance of a marketing expert, my business was able to overcome the challenges of limited visibility and stagnant growth. The power of digital marketing opened new avenues for reaching customers and revitalizing our operations.
