A registered trademark is a powerful option when it comes to protecting your brand. However, whether you need to register your it and license your domain name will depend on your circumstances.
Companies use trademarks to differentiate their business from their competitors. The registered trademark owner has the exclusive right to use the trademark relating to the brand’s goods and services.
However, trademarks don’t apply to domain names. Companies carry out licensing of domain names on behalf of KENIC on a first-in, first-served basis. Therefore, a trademark application or registration does not automatically entitle you to the domain name license.
When considering registering a domain name for your business, it is advisable to choose a name that aligns with your brand, is easy to remember, and represents your business effectively. You can explore various domain registrars or consult with professionals who specialize in domain name registration to help you secure the desired domain for your business.
If someone has licensed a domain name the same as or similar to your trademark, you need to lodge a complaint with KENIC. However, this only applies to the .ke country code – it doesn’t extend to other countries, nor generic top-level domains such as .com or .org regulated by other bodies. Find out more about KENIC domain name disputes.