Digital Marketing Training

18 Hours | Focus Group

Embrace the power of digital marketing, equip your team with the right knowledge and skills, and watch your business flourish in the ever-expanding digital landscape.

Internet Marketing or Digital Marketing Course is one of the most promising course available in these times. It promises the high growth to your career. Many of our candidates ask who should opt for this course or for whom this course is most suitable, so we are sharing our thoughts on who should opt for this course.

Benefits of digital marketing training

Digital marketing has revolutionized the way businesses connect with their target audience. With a strategic digital marketing approach, you can:

a. Reach a Wider Audience: Digital marketing techniques enable businesses to reach potential customers globally, breaking geographical barriers.

b. Build Brand Awareness: Through effective digital marketing strategies, one can establish and strengthen their brand identity, creating lasting impressions in the minds of their target audience.

c. Increase Conversions: Digital marketing offers various tools and techniques to engage and convert prospects into loyal customers, leading to increased sales and revenue.

d. Gain a Competitive Edge: By embracing digital marketing, one can gain a competitive advantage over competitors who are yet to fully harness its potential.

Identifying Digital Marketing Training Needs

DIGITAL MARKETING TRAINING SOFTLINK OPTIONS LIMITED

Before embarking on digital marketing training, one should identify specific areas of focus and the goals they want to achieve. Some key areas to consider include:

a. Search Engine Optimization (SEO): Enhancing website visibility and organic rankings on search engines to attract more targeted traffic.

b. Pay-Per-Click (PPC) Advertising: Mastering paid advertising platforms like Google Ads to drive immediate and targeted traffic to your website.

c. Social Media Marketing: Leveraging social media platforms to engage with the audience, build brand awareness, and drive conversions.

d. Content Marketing: Creating and distributing valuable content to attract, engage, and retain customers.

e. Email Marketing: Utilizing email campaigns to nurture leads, build customer loyalty, and drive repeat business.

Who is Eligible for Digital Marketing Training?

  1. Business Owners :- This training program will help business owners & entrepreneurs to succeed in their businesses and beat the competition. It will also help cut their marketing cost and increasing their revenue.
  2. Management Graduates :- Today’s job market is a skill based job market where one cannot get job just with his/her educational qualification, one has to have some special skill set and digital marketing has been proved to be one of them.
  3. Marketing & PR Professionals :- If you are working in field like Marketing & PR and you are looking for growth, then this course can do wonders to your career growth. As Social Media has become a part of Online Reputation management and PR activity. It has become must for PR personnel to learn about Social Media & ORM.
  4. IT Graduates :- For IT graduate this course can be a blessing in getting job. The candidate has a higher chance of getting hired by companies if has knowledge of Digital Marketing, SEO , SMO , PPC and strategic planning of websites than those who just have their IT degree in their hand.
  5. Web – Designer’s :– Web designers must opt for this course, as they will get to know about web marketing and can grow their career based on these skills.
  6. House wife’s :- Many house wife’s have had to leave their jobs to be at home with the children, enrolling for an Internet Marketing course can help them to start making money at home. Study shows 45 % of the best blogger are house wife’s. After completion of this course you can earn seating at your home.
  7. Politicians and Governors:- Those vying for public office can use social media to be in touch with their constituents and advance there political agenda.

These are some of the examples on how digital marketing would help these selected professionals & Students.

Topics

  • The Changing Face of Marketing
  • 21st Century Public Relations and Media
  • Turn Web Page Views into Profit
  • Search Engine Optimization
  • Social Media Marketing (Facebook & LinkedIn)
  • Email Marketing
  • Online Advertising: Google Adwards

Investment:

Ksh 45,000/-

Tuesday and Thursdays 9-11am for 9 Weeks

Application Form