Podcasts have become increasingly popular today. Back in 2006, only 22 percent of the adult population in the United States was aware of podcasting. By 2021, this figure had risen to 78 percent. Podcasting is an increasingly popular pastime in the U.S., with an estimated 120 million podcast listeners in the country in 2021. Forecasts suggest that the number of podcast listeners will surpass 160 million in 2023 after increases of around 20 million each year. As a result, setting up a podcast website has become necessary to gain an edge in this market.
During the COVID-19 lock-down, when people spent a lot of time indoors, listening to podcasts became a time-filling activity for many. Some even said that listening to a good podcast reminded them of talking with their friends. Creating an attractive and user-friendly website is a sure-fire way to obtain and retain viewers for those of you with aspirations of setting up your podcast.
Initially, you need to select a domain name for your podcast. Suppose you already have a name for your podcast or have already uploaded content to the internet. In that case, this first step is the easiest. Register your podcast’s name as your domain name.
However, if your podcast is still in its infancy and you haven’t yet given it a name, now is an excellent time to think long and hard about what your podcast’s name should be. Remember, the internet will immortalize your podcast, pick a name that represents your podcast in the best light possible. Consider your podcast’s recurring themes, and choose a name that showcases what you’re all about.
Once you have chosen a name, do your research and check to see if there are no other podcasts with a similar name. Copyright infringement could lead to loss of profits generated by your podcast and even legal action against you. For example, suppose you have posted just a few episodes of your podcast online and realize you have infringed copyright law in your jurisdiction. In that case, it is okay to take down the episodes you have posted and release new/edited versions later. Dealing with this issue first ensures you have an easier path.
Hosting your podcast on your website is why you should have a podcast website. It offers greater control over the monetization of the content you put out. Each podcast streaming platform online has a set percentage of how much profit the content creators can keep from their revenue. A website allows you to keep 100% of the net profits. Want to release a special episode for charity? Put it up on your website behind a paywall and donate all proceeds to a charity of your choice. Do you want to post content that may be hard for most streaming services to monetize? Then, sell those episodes on your website.
Having a podcast website also makes it easier to sell podcast merchandise. You can set up a dedicated online store on the website. Mentioning this website during podcast episodes is a great way to generate customers. And viewers that listen to the podcast directly from your website will see the store on your page and check it out.
Also, podcast websites serve as a hub that links to all other streaming services your podcast is on. This allows users to select their preferred streaming service and listen from there. The goal should be to obtain as many listeners that tune in to your podcast directly from the website. However, this is not always realistic and may limit your podcast’s reach. The convenience of listening to the podcast on their favourite streaming services helps retain viewers.
At Softlink Options, we work with all organizations that require data security solutions. Check out our data backup and domain registration packages. We take great pride in the quality of our products and services.
CONTACT US in case of any queries. We take pride in the quality of our products and services.