Many local Kenyan websites overlook the importance of search engine optimization (SEO) after investing in website development or design. They assume that online traffic will magically find their site, neglecting the need to consistently build up traffic. However, just like a physical office in a busy city building, a website requires strategic SEO efforts to attract visitors and increase online visibility.
Building Awareness and Driving Quality Traffic:
An organization will plan the setup of their website, including design, structure, domain name, and hosting. However, opening the doors to the website does not guarantee visitors. In both real life and online, organizations must create awareness of their products and services through various methods. This is where search engine optimization comes into play.
The Deliberate Effort of SEO:
Search engine optimization is the deliberate effort to drive quality traffic or visitors to your website, mainly from search engines. By optimizing your website, you increase the chances of appearing in search engine results when people search for services or information related to your industry, even if they are not familiar with your company name.
Tracking, Reporting, and Analyzing:
The process of SEO involves research, content enrichment, code optimization, link building, and tracking. Tracking helps identify the sources of website traffic, user behavior, and the effectiveness of SEO efforts. Reporting and analyzing provide insights into the current situation and help gauge improvements in website traffic.
Patience and Realistic Expectations:
It is important to have realistic expectations and patience when it comes to SEO. The effects of SEO can be noticed within a timeframe of 1 to 6 months. It is a slow, tedious, and time-consuming effort, but it can be extremely rewarding in the long term.
In conclusion, search engine optimization is an ongoing activity that organizations should prioritize to maximize their website’s visibility and attract targeted traffic. By implementing effective SEO strategies, organizations can increase their chances of success in the online landscape.