January 19, 2022

Mission and Vision Statement

What exactly are a company’s mission and vision statements? A vision statement expresses where a company wants to be in future once it achieves its goals. For example, the Alzheimer’s Association’s vision statement is, ‘A world without Alzheimer’s disease.’ This clearly shows us what kind of impact they want to […]
January 19, 2022

Off-site data backup and its importance

Today, organizations store lots of data is in electronic form. This data includes sensitive user data such as medical records, employee records, etc. Therefore, data loss due to accidental deletion or corruption of files can be detrimental to organizations. One of the ways to prevent this damage is by investing […]
January 19, 2022

School Website: Is it necessary?

In today’s technologically advanced world, having a school website is essential in ensuring that your institution is visible to those interested in it. In addition, physically gathering information about a school has become more complicated due to the restrictions on movement brought about by the COVID-19 pandemic. The pandemic affected […]
January 19, 2022


How to Successfully Shift your Business Online. This pandemic has forced many businesses to shut down or downsize their physical operations due to movement restrictions and curfews. These unique circumstances have prompted many business owners to consider shifting the majority of their business online. If you’re a business owner considering […]
January 18, 2022

Local Online Business in Kenya

How to grow your business as a local online company in Kenya Set up your local online business profile on Google Setting up your business profile on Google is very important as a local online company. About 90% of Internet searches are carried out on the Google platform. This includes […]
January 18, 2022

How to grow your online business with a good web hosting company

• Set up your business profile on Google A good web hosting company is a powerful way to generate sales and grow your business.Setting up your business profile on Google is very important as a local company. About 90% of Internet searches are carried out on the Google platform. This […]
January 17, 2022

Domain Name: What is it?

A domain name is a website’s equivalent of a physical address. It works similarly to GPS. A web browser like Chrome or Internet Explorer needs a domain name to direct you to a website. A domain has two main elements. For example, the domain softlinkoptions.co.ke consists of the website’s name […]
January 14, 2022

Trademark and Domain Name

A registered trademark is a powerful option when it comes to protecting your brand. However, whether you need to register your it and license your domain name will depend on your circumstances. Companies use trademarks to differentiate their business from their competitors. The registered trademark owner has the exclusive right to […]
January 14, 2022

Online Marketing

Why does online marketing work for some businesses and not others? Online marketing is simply the use of web technologies to achieve marketing goals. This is the part that we all need to understand. It is a means to attain specific laid down business goals. Different businesses have different goals. […]