A good logo is the foundation of your brand identity. Great brands have memorable, eye-catching logos that make a great first impression. Therefore, one should carefully consider designing their logo to get the most out of it. If you wonder whether your logo is any good, think about whether it fulfills the following criteria.
Logos with complex designs tend to be harder to recognize at first glance. On the other hand, a simple logo stands out and immediately grabs the viewer’s attention. Take the case of Nike, a simple swoosh or tick that most of the world can recognize. It is iconic yet straightforward. Making your logo simple forces you to find creative ways to make it stand out. This makes it more memorable.
The colour scheme of your logo is also an essential part of its design. Colours directly influence how your brand is received. For example, green is a calming colour suitable for brands that want to set that tone from the beginning. While choosing what colour scheme you want to use, think about what you want to achieve with your design. Are you a business that manufactures toys for children? Choose bright colours that stand out and attracts the attention of children. There is a lot of research on colour theory available on the internet. Please take full advantage of it and find colours that suit your needs.
This means that companies can display your logo prominently in as many places as possible. Using the Nike logo as an example again, you can find it on shoes, billboards, clothes, their website, fliers, mugs, videos, and many other places. This is an excellent example of a versatile logo that a company can use on various products. Can yours be resized without losing its quality? Can one print it in reverse colour? Will it stand out in both bright and dimly lit environments? Answering these questions will help you determine whether it is good or not.
Finally, a good logo should be relevant to your brand. Incorporate icons and symbolism that matches your brand image. For example, if you’re designing one for a barbershop that primarily targets men, do not use pictures of women with long flowing hair. Find out what impression the kinds of symbols you use will have on your target demographic. This ties into everything we have talked about regarding choosing a colour scheme too. Figure out what message you want to send with your logo. If you want potential clients to perceive your brand as serious and professional, design it with that in mind. Use fonts that convey professionalism (avoid comic-sans). Having a clear idea of what you want your logo to achieve will help you select the most relevant design.
Designing a great logo is a time-consuming process that will demand creativity and intelligence. It also requires clarity of thought and collaboration. Want to gain more insight on digital solutions for your business. CONTACT US. We offer effective digital solutions to our clients that meet their needs and preferences.