Tips on digital marketing aimed at Generation Z

Do you have a product which is aimed towards generation Z. Struggling to find ways to digitally market it? Here are a few quick tips to help you in the process of digital marketing.

Keep it short

Generation Z (who shall be referred to as Zoomers from here on) with short attention spans consume most of the content on social media apps in a short form, typically lasting less than a minute. In order to effectively market towards them, ensure your advertisements are short, punchy and to the point.

Incorporate satirical and ironic humour

Zoomers, unlike their older counterparts, have grown up sharing memes and consuming absurdist content on the internet. A prime example of generational humor differences can be seen in shows like Modern Family and Rick and Morty. Modern Family caters to an older audience, focusing on relatable family scenarios, while Rick and Morty, a more recent show, ventures into a fictional universe with playful manipulation of science and logic. These divergent comedic styles reflect the evolving preferences of different generations.

The former comedy focuses on families and presents hilarious yet plausible scenarios that arise from each person’s quirks. In contrast, the latter comedy takes place in a fictional universe where the characters effortlessly manipulate the boundaries of science and logic, deriving humor from their wild and absurd situations, which adds to the show’s comedic appeal. Older individuals who have tried to understand Zoomer humor by sharing memes may have found it challenging to grasp why these jokes are amusing. This difficulty arises because Zoomer humor is not straightforward and typically involves multiple layers of irony, requiring familiarity with the cultural climate to comprehend.

Create specific content for specific channels

Zoomers spend a lot of their time on the internet using various social media apps. These applications each have their own specific algorithms that push a certain type of content. So as to ensure your advertisements get maximum reach, understand how each platform’s algorithm works and tailor your content for that platform. Cross-posting content may work in certain cases, for example, if you’re advertising using Tiktok and Instagram reels, since they both favour short-form content using trending sounds, cross-posting may be a viable option.

Make use of influencers

Influencers are a new kind of celebrity that emerged with social media. They tend to be content creators that have organically amassed a large following on the internet. These influencers already have a substantial following of Zoomers. By authentically portraying their day-to-day lives, they gain a significant level of trust from their audience. By leveraging this trust, you can effectively promote your products through the influencer’s endorsement. This powerful endorsement has the potential to reach a dedicated customer base and significantly amplify the impact of your advertisement campaigns. As a result, you can expect an increase in sales, maximizing the benefits of utilizing influencer marketing strategies. Setting up an affiliate marketing program would be a very effective way of digital marketing.