Internet Statistics- What they mean for your Business

Looking for the latest internet trends? Look at the numbers because they never lie. According to the CCK Internet Statistics Report for Q2 2013/14, mobile subscriptions in Kenya increased by 2.1% from the previous quarter.

The Internet Statistics indicate over 30 million mobile subscriptions in Kenya, with an estimated population of 41 million. Although not every adult Kenyan owns a mobile phone, a significant percentage of adults do. Considering that over half of the population is under 18, it suggests many individuals own multiple phones.

Data and internet use experienced a 10% increase, primarily driven by using mobile phones to access the internet. Internet use via mobile phones is growing rapidly at approximately 30% per year as more Kenyans embrace mobile internet.

An interesting SMS statistic reveals that 95% of all SMS in the country are sent within a single network. This suggests a slight difference in SMS usage compared to phone use, making it more practical to send SMS within the same network since many people own multiple phones.

Implications for businesses:

1. Mobile phone usage for internet access is on the rise. To effectively reach new customers, businesses should adapt online marketing campaigns for mobile platforms.
2. SMS usage is widespread and can reach a larger working-class population compared to other communication methods. Enabling SMS capabilities on websites and business applications taps into this growing trend.
3. Softlink Options, a specialized web application development company, has witnessed an increase in clients requesting web-enabled applications. This reflects the higher internet accessibility among a significant portion of the population. Businesses can upgrade their websites to reach a wider audience and leverage the expanding internet usage.