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PPC advertising best practices and strategies Marketing has always been about finding ways to solve problems for clients. The internet, specifically search engines, brought new opportunities to market businesses online by targeting specific audiences and serving relevant ads. As the industry learned how best to use this technology, PPC advertising […]

Transaction processing systems provide transaction management to businesses. This transaction management allows businesses to manage their accounts, pay employees, process purchases and sales, track inventory, order supplies, etc. In addition, they hold transaction history data in a database where companies can access it at any time for business analysis or […]

Spyware is software with malicious behaviour that aims to gather information about a person or organization and send it to another entity to harm the user. One of the ways it hurts the user is by violating their privacy or endangering their device’s security. It is malicious software that individuals […]

Previously, I’ve defined the PPC advertising model. I also highlighted the process. In addition, I briefly highlighted how it serves both companies and advertisers. Today, I will tackle in-depth its benefit to companies and advertisers. Ensure you check out my previous posts on PPC advertising. What is PPC (Pay-Per-Click) Pay […]

Pay per click is a pricing model used in internet advertising. It is beneficial in driving traffic to websites. What does pay per click mean? This pay-per-click advertising model makes advertisers pay to show their advertisements on search engines that users click. Sometimes called PPC, pay per click works best […]

ICT Staff Outsourcing is an agreement between a company and a hiring company where the latter company would provide a company with a certain number of ICT staff. It is a growing trend in the ICT industry. While some companies use ICT staff outsourcing providers for their permanent staffing, others […]

For regular followers of this blog, you’ve probably gotten a good understanding of website essentials. I have discussed this in length in previous articles. I have also written on restaurant website essentials and tips to protect your websites. This article will highlight things you should consider when designing your food […]

For regular followers of this blog, you’ve probably gotten a good understanding of website essentials. I have discussed this in length in previous articles. Furthermore, I have also written on restaurant websites and tips to protect your websites. This article will highlight things you should consider when designing your flower […]

History and Growth of End to End Encryption Previously we’ve spoken about the history and development of data masking as a data security measure. End to end encryption can also date back to its history around the 1980s and 1990s. This was when SMTP was first published. This was the […]