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Advertise with Google Adwords and Reap the Benefits. Here are some of the benefits: Increase brand awareness Google AdWords, in addition to boosting traffic, clicks, and conversions, is also an efficient way to tell people about your brand. Get intended audience at right time Just imagine you are into shoes business […]

Joining various WhatsApp groups aimed at facilitating the buying and selling of goods and services has allowed me to observe different approaches taken by people. Some adopt harsh tones and dismissive attitudes towards potential customers, which made me question the effectiveness of such strategies. Reflecting on my own long-standing customers, […]

One lesson a must learn that has taken almost a decade is this one, especially from a business perspective. It is understandable when one puts a religious perspective and gives tithe or supports a needy person but in business it takes a whole new dimension that is difficult to learn […]

When I first started my business 10 years ago, my focus was solely on pushing sales and achieving high numbers. Armed with technical knowledge, I relentlessly pursued sales, knocking on doors and closing deals. However, after six months, I had an important realization. I was feeling exhausted and lacking enjoyment […]

Expanding Reach and Accessibility through online platform By establishing an online platform, I transcended the limitations of physical location and gained access to a global audience. The internet broke down geographical barriers, enabling exponential growth of my customer base. Enhanced Customer Convenience on online platform The shift to an online […]

After running the same business for the last 10 years, I have come to appreciate that every time I aimed to increase my revenue, I had to focus on personal growth to prepare myself for the next level of income. Expanding Reach and Early Success In my first year of […]

Selling domain names, hosting space, and designing websites is not the typical business choice for women. However, it offers unique advantages and requires a learning curve that ensures a balanced market for those involved. Approximately 10 years ago, fueled by frustration and a friend’s plea for help with her website […]

Applying for Tender A few years ago i participated in applying for tenders. Unlike today when there are tender briefings by most state agencies. You had to to learn to swim through the murky waters of tendering and learn some painful lessons on your own. Some that took even two […]