"A Bad website hurts your brand more than not having one. You don't go out of your way spending money and precious time to add liabilities to the brand you have worked so hard to build"

According to Samuel Kariuki he captured it all in his article "How not to Brand Your Web Presence" by saying Content is King. Content is the fuel that powers the Internet. You can play around with whatever technology you have but content is the most important. Many times we land on great looking sites that take hours to open. Filling your website with your corporate colours, logos, flash banners and Java Script wizards does not help especially when they distract the visitor from actually reading about what you have to offer. So what if people see great looking images and move to the next site then your goal has not been achieved.

Google has got it very well keep it simple, relevant, up to date, and functional and people shall keep on coming back again and again.

Newsletters

Any website worth its salt should have at least one monthly newsletter. This gives the company an opportunity to build relationships with past, present and future clientele. A good newsletter seeks to answer the recipients questions, provides useful information and solves day to day problems faced by recipients. It should not be a sales speech or full of advertisments of the latest products and services you are offering. It should not be sent as spam but users should be requested if they want to receive the newsletter or not and have an unsubcribe facility. Spam hurts your reputation and consequently your brand image.

It is for this reason Softlink Options CMS popularly known as BOOI BOOI has such newsletter tool.

SEO

This is another area we consult on. Many firms are continuously looking for that elusive top ranking on search engine results. Please do not re-invent the wheel pay us a visit . It could take up-to two years to learn the game and many more if you are not technologically savvy.

We guarantee an improvement on your rankings as no one knows search engine algorithims.

Finally we cannot over emphasis the words KEEP IT SIMPLE and if not sure ask Jeff Bezo of Amazon, Larry Page and Sergy Brin of Google or Pierre Omidyar of e-bay.